Privacy Policy for Alteray (Biasiotto Italia srl)

Privacy Policy

Welcome to the ALTERAY website. ALTERAY is a trademark of the Biasiotto Group, with the url (the “Website”). Please read this Privacy Policy carefully. It applies to every access to the Website. This Privacy Policy is governed by Italian law and in particular by the Code on the subject of the protection of personal data (Legislative Decree no. 196 of June 30, 2003) which establishes the rules for the use of personal data - also when held abroad - pertaining to anyone resident or having business premises in Italy. The Code ensures that personal data is held and processed in respect of the fundamental rights and freedoms, and of the dignity of the data subjects, with particular reference to the confidentiality of the personal identity and the right to the protection of personal data.


With reference to the use of data collected and processed through the Website, we hereby inform you that Biasiotto Italia S.r.l. (hereafter referred to simply as “BIASIOTTO”) is the controller of personal data pertaining to the users who visit its Website, including their transmission, marketing and profiling data.

Biasiotto Italia S.r.l. Is also the data controller in charge of processing data connected and related to the services offered by the website, and to any related activities of pre- and post-sales support.

Hereafter you will find more detailed information about the handling of data collected and processed through the Website.

1. Data Controller

The Data Controller is Biasiotto Italia S.r.l., which has its registered office at Via dell’Artigianato 22, 36100 Vicenza, Italy, and which will handle the data in a fully independent manner, as it engages in the management and processing of data for its own account and without recourse to any professional services outside the company.

For any information regarding the Data Controller, you can contact the Customer Service office, selecting “Privacy” as the subject, or send a request to Biasiotto at the address of the registered office indicated above, via e-mail to or, alternatively, by phone to 0444 566000.

2. Types and purposes of processing carried out on the Website of which Biasiotto is Data Controller

Different types of personal data are collected and processed for different purposes and in different ways. More specifically:

(a) personal data inherent to data transmission is processed both for the purpose of ensuring correct operation of the Website, and for marketing reasons.

(b) personal data provided voluntarily by the user (such as your e-mail address, identifying data and other information provided by filling out the contact form), or acquired legitimately in any other way, is processed to respond to users’ requests and offer services, assistance and information as required, concerning the products and activities of Biasiotto;

(c) with the express consent of the user (Data Subject), Biasiotto may process personal data for marketing purposes, that is, to send the user - via newsletter, email or text message - information and updates about products, sales, promotional campaigns, events and other initiatives planned by Biasiotto.

(d) with the user’s express consent, Biasiotto may also process personal data for purposes of studying consumer habits and choices in order to ensure that its products and initiatives respond more adequately to the tastes and needs of its clientele.

3. Methods used by Biasiotto to process personal data

The personal data collected through the Biasiotto Website are processed using mainly digital and IT methods and tools, applying appropriate security measures to reduce to a minimum any destruction or loss of the data, even accidentally, and prevent any unauthorized access or improper use, or any uses that do not conform to the purposes of collection indicated in this Privacy Policy.

The Personal Data are processed primarily on the premises of the Data Controller. For more information, contact the Data Controller at the addresses indicated in the section “Identity and contact data of the Data Controller”.

To ensure compliance with the principles of the necessity and proportionality of data processing, the Data Controller has identified the specific time periods for the storage of Personal Data in relation to the specific goals pursued:

  • for the purpose of managing and responding to your requests relative to the company's products and initiatives, publicity or Website (addressed to the “contact us” section of the Website), your Personal Data will be kept for the time strictly necessary to fulfill your request;
  • for the purpose of managing and fulfilling the requirements of the law (such as accounting, fiscal and administrative provisions, etc.) your Personal Data will be kept for the time strictly necessary to that purpose;
  • for the purpose of managing disputes and possible claims, your Personal Data will be kept for the time strictly necessary for that purpose, and in any case no longer than the applicable term limits.

4. Mandatory and optional nature of data communication

With the exception of the transmission data, the transfer and collection of which are regulated by the Cookie Policy, the communication to Biasiotto of personal data through the Website, both to reply to the requests and queries of the users, and for purposes of marketing and study of consumers is free and optional. Failure to communicate their personal data does not limit users’ use of the Website, though it may, however, make it impossible for Biasiotto to answer requests for information and queries, or send informative material, updates or newsletters.

5. Sphere of communication of personal data

Biasiotto communicates the personal data of the data subjects who use its Website solely within the limits permitted by the law and in accordance with the conditions detailed hereafter.

Personal data will be processed and known by the employees and consultants of Biasiotto, and by the companies in the same Group, as well as by companies that perform specific technical and organizational services for Biasiotto connected with the Website and - where permitted by the data subjects - with the management of its activities of marketing and advertising.

In addition, data may be communicated to police forces or legal authorities, in accordance with the law and at the formal request of those organizations.

Personal data will not be communicated abroad, as a unique guarantee of adequate levels of safeguard and protection according to the provisions of law.

6. Data Subjects’ rights recognized by the privacy law

Data subjects are entitled to obtain confirmation as to whether or not personal data relating to them are held, even if they have not yet been recorded, and to receive their communication in an intelligible form. Data subjects also have the right to obtain information about the origin of their personal data, the purpose and mode of processing, the logic applied in case of processing by digital means, the identifying details of the data controller and any data processors, indication of the subjects or categories of subjects to whom personal data may be communicated or who may come into possession of them as processors or who may be put in charge of processing them.

Data Subjects also have the right to request updating, correction or, where there is an interest, completion of their personal data, as well as their deletion, conversion into anonymous format or blockage of personal data processed in violation of the law, including these whose storage is not necessary in relation to the purposes for which the data were collected or subsequently processed; certification that the above operations have been communicated, also as concerns their content, to those to whom the data were conveyed, unless this is found to be impossible or would necessitate a use of means clearly disproportionate in respect of the right protected.

Data subjects have the right, in any case, to express their opposition, wholly or in part, for legitimate reasons, to any processing of their personal data, even if pertinent to the purpose for which they were collected, for purposes of sending advertising material or direct marketing, or for the performance of market surveys or any other type of business communication. The right to opposition may be exercised even specifically with regard to one or more modes of sending marketing communications.

The rights detailed above can be exercised by contacting the Customer Service and selecting “Privacy” as the subject, sending your request to Biasiotto at the address of the registered office indicated above, via e-mail to or, alternatively, by phone to 0444 566000.

7. Amendment and updating of the Privacy Policy of the Website

Biasiotto may amend or simply update, wholly or in part, this Privacy Policy of, also in consideration of amendments to the provisions or law or regulations governing this subject and protecting your rights. The amendments and updates of the Privacy Policy will become binding as soon as they are published on the website in this section. Please access this section regularly to check for publication of the most recent and updated Privacy Policy of